DOOH – State of Play UK – Q2′ 23
Introducing our UK DOOH – State of Play Report for Q2 2023. The report delves into the UK DOOH sector’s performance during the second quarter of 2023, using insights gathered from the campaigns which were independently verified through our UniLIVE platform. Curious to learn more? Download the full report and
Read More
UniLED Becomes Member of Geopath to Offer Third-Party Audience Verification Services for US Digital Out-of-Home Campaigns.
UniLED Software, a leading provider of independent verification technology for the digital-out-of-home (DOOH) industry, has announced it has become a member of Geopath, the not-for-profit organisation that provides industry-standard audience metrics for out-of-home (OOH) advertising. As a result, UniLED will see Geopath’s state-of-the-art, hourly, audience measurement data, integrated into
Read More
Ad Fraud’s Kryptonite? The Trustworthy and Very Real World Of DOOH
“A brand without trust is just a product, and advertising without trust is just noise” So famously said the Advertising Association’s president at the time, Keith Weed. It’s no surprise the, that the AA cited “rebuilding the public’s trust in advertising” as the “most crucial issue” facing the advertising industry
Read More