Introducing the latest in our ‘5 Minutes Interview Series’. This month we spoke to Jermaine Edwards, Data Analyst. Find out why he joined the OOH industry, what he thinks is the biggest opportunity for the sector, and which famous person he would love to have dinner with.
What’s your role at UniLED?
As a Data Analyst, I verify the delivery of OOH campaigns in the UK & US for our clients, to ensure they are delivered as planned.
What initially attracted you to working in OOH?
My interest was sparked by a mix of technology, creativity, and real-world impact. On a summer’s day, I saw a McDonald’s ad change in real-time due to a sudden rain shower which I had not seen before. It made me realise I wanted to be part of this industry.
What do you believe is the biggest opportunity for the DOOH industry to grow its share of adspend?
As DOOH continues to grow, maintaining trust in the medium is going to be essential. By offering transparency into campaign performance we’re helping to increase advertiser confidence, which will lead to more investment in the sector.
What is your favourite UniLIVE feature and why?
The view by ‘overtime’ feature enables me to monitor playout delivery ‘in-flight’ across multiple formats all at once. This helps me to quickly spot any play discrepancies and inform clients as needed.
How would you describe UniLED in 3 words?
Innovative, Customer-centric, Quality-focused
If you could have dinner with any famous individual, living or deceased – who would it be?
Sam Altman, CEO of Open AI. I would love to delve into his insights on the future of AI, particularly his perspectives on how AI could revolutionise industries, impact global economies, and transform how we approach daily tasks.
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